The original bottle label inspired the design, which replaced a s design. The design incorporates the horn symbol and the date of the original Den Hoorn brewery. The label also shows medals for excellence awarded to Brouwerij Artois at a number of trade exhibitions in Belgium in the 19th and 20th centuries.
The name Stella Artois is held within a cartouche which was influenced by the style of Belgian architecture in Leuven.
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In , Interbrew moved production of Stella Artois into a new, fully automated brewery in Leuven. In , Interbrew was part of the merger creating InBev , and by , total annual production volume of Stella Artois exceeded one billion litres. The original UK strength of Stella Artois was 5.
Stella Artois is brewed in Belgium in the plants at Leuven and Jupille and the United Kingdom, as well as in other countries. Stella Artois is also brewed for the Australian market by Lion. The theme was "strength".
With copy by Rod Allen and art direction by Bob Stannard and Creative director Peter Monkcom, the ads featured the slogan "Stella's for the fellas who take their lager strong". The images showed only a Stella-monogrammed half-pint glass due to its strength — in one advertisement with a muscular 'glass arm' for a handle, in the other a glass sitting beside a torn-in-half telephone directory.
This was the same creative unit which was involved, at the time, in Whitbread's launch of Trophy Bitter "The pint that thinks it's a quart".
The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi 's La forza del destino. The campaigns began with a series of advertisements based on the French film Jean de Florette , directed by the British duo Anthea Benton and Vaughan Arnell, moving on to other genres, including war films , silent comedy and even surrealism. They have used notable film directors such as Jonathan Glazer.
Furthermore, the brand makes extensive use of the French language in its advertising campaigns, even though the beer brand originates from the monolingual Dutch-speaking city of Leuven.
An example of this can be seen in the advertising campaign for Stella Artois Cidre, in which the tag-line "C'est cidre, not cider" is used, although this cider is produced in Zonhoven , which also lies in the Dutch-speaking Flemish Region. Stella Artois is advertised as containing "only 4 ingredients: hops, malted barley, maize and water".
Yeast is also an ingredient used in the fermentation process, but almost all of it is removed before packaging. Since , Stella Artois has been suitable for vegetarians , as isinglass fish bladder is no longer used to remove trace amounts of yeast. Stella Artois has been nicknamed " wife beater " in the United Kingdom, due to a perceived connection with aggression and binge drinking. AB InBev lobbyists, Portland Communications , were exposed as trying to remove all "wife beater" references from the Wikipedia article about the product.
Stella Artois has been associated with film in the UK since , organising events, sponsoring television, and hosting a website. New Customer? Register to receive the benefits of My Account: Complete checkout more quickly Review order information and tracking Use the Wish List to save your favourite items Sign up. Homepage Shoes Shoes Eclypse. Effortless dresses The new collection is brought to life with sophisticated polka-dot prints on flowing silhouettes.
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