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Pipeline Inbound Foundation Sprint - Inbound Marketing Made Easy
Long-tail content marketing buzz. Inbound sales are the goal of an inbound marketing strategy. These are the customers who contact you, not the customers you contact.
They have filled out a form, responded to a piece of content or made direct contact. The act of inbound sales is fully automated in many cases. However, not all sales processes can be fully automated. All you need to do is close the sale.
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When great content is part of a larger inbound marketing strategy, you generate more inbound sales. Outbound sales close regularly, but they rarely create the brand advocates you get through a consistently great inbound marketing strategy. Put these components together to create a strategy your customers cannot ignore.
The results can be amazing.
Case Study: How Content Marketing Saved this Brick-and-Mortar Business
Save my name, email, and website in this browser for the next time I comment. View Larger Image. These are sales that take almost no work at the end of the sales funnel because: Customers need your product. They look for different suppliers. They find you with a simple search.
Book 1 – Inbound and Content Marketing Made Easy
They make a purchase. All you need to do is fulfill their order. The reason you have landed on this page is probably because you are looking for ways to learn more about inbound marketing. There is no better way to do that than by reading a good book. I love my Kindle. I take it everywhere as it is the easiest way for me to consume books these days. My brother bought a Kindle for my Mum as a Christmas gift, at the time he did not realise that my Mum was slowly losing her vision as a result of her diabetes.
This was a shame as my Mum has always loved reading. So my Mum silently passed it onto me so not to offend and worry my brother. She loves it too! One of the books I talk about here is only available as an Ebook download but if you would like to read it on your Kindle I will show you at the end of this article how you can easily get a PDF onto your Kindle. Bluntly put, inbound marketing is the best way for your business to succeed online. By arming your customers with the information they need to make an informed purchase and nurturing them through your sales cycle you will see an increase in leads and sales.
Marcus Sheridan, the author, has an addictive writing style that makes you just want to keep reading.
When you are finished reading this book you will feel like his best friend. This is a rare talent only reserved for people who really know how to communicate through the written word.
This is not the longest book you will ever read but boy it is good. Marcus now runs his own inbound marketing company, The Sales Lion , which is where you can download this fantastic book. After you have read it you will be fired up and ready to embrace inbound with open arms. I used to have a three hour commute every day and listening to audio books really helped fill that void. I also listened to countless podcasts of inbound marketing. For me, this book written by Mitch Joel was one of those life changing books.
Mitch really gave me the kick up the arse I needed.
25 Clever Content Marketing Examples with Amazing Results
It teaches us that the barrier for entry is really low and anything can be achieved if you adopt a giving and teaching approach to business. Just like Marcus, Mitch has an excellent weekly podcast by the same name as the book, where he interviews great minds within the industry.
This book is the most in depth book and will go into far more detail about inbound marketing than the others.