Google likes WordPress sites that are clean, organized, and structured; this includes using short URLs. They can also help improve your CTR. So keeping your URLs as short as possible can be an enormous competitive advantage. The one thing to keep in mind is that WordPress automatically creates a URL for you based on the title. For this post we ended up with the following:. We can clean that up quite a bit and simply use our focus keyword.
You can then type in the URL that you want to use. Make sure to separate your keyword with hyphens. So keep that in mind when you are writing. This is one thing that a lot of WordPress website owners do wrong, and that is naming your images correctly! Here is the basic differences between the two:. By default, every link you create on a WordPress site is dofollow. This helps build authority and affects your rankings in Google. You have probably heard people say that you need more backlinks, well, they are usually referring to dofollow links from other high authority sites.
In general, the more dofollow links you get the better! Nofollow links tell Google that they should not pass any link juice and that they should simply be ignored.
2. Why You Need Content
For example, the link on your Twitter profile is nofollow as seen below. However, this link can still generate a lot of traffic and therefore is still important. Read our tutorial on different ways to add nofollow links in WordPress. Building up a backlink profile of a good ratio of dofollow and nofollow links is the best and safest approach. Read this post on some other easy ways to find out if a link is dofollow or nofollow.
Interlinks are links that point from one page or post on your WordPress site to another page or post on the same site. Usually, this is when you are referring other content you have written or possibly you are linking to your own landing page. Moz has a great article on why internal links are important. From 2nd page to position 2 — now to get their competitor off that top spot.
Shouldnt take too long ;. Internal linking is an absolute must pic. We always recommend adding at least internal links on each post or page you write. And depending upon the length of your content, possibly even more. Follow the steps below on how to easily add an interlink. You can also use the search to find the internal page or post. Just like adding interlinks above, you should also add some external links to high domain authority sites.
It can also be a great way to start conversations with another brand. If you link to another company in your post, shoot them a quick email or tweet after you publish it and ask for a share. If they share it over their social profiles this can be instant free traffic for you! We use this approach a lot and it works great. We recommend adding at least 2 high domain authority external links within your content. And remember, when adding external links a nice little trick to keep people on your site is to make the link open in a new tab or window.
Follow the quick steps below to make a link open in a new tab or window. Another popular approach that many bloggers take is to set external links to open in new tabs and internal links go directly. A lot of WordPress bloggers and even some businesses use affiliate links on their websites. Affiliate links are generally used when you want to track a commission or referral of a product or signup between websites. The bad thing is though that Google usually frowns upon affiliate links. Some sites have even got penalized for having a lot of affiliate links. To safely use affiliate links, they should always be nofollow.
A great way to keep track of your affiliate links and always make sure they are nofollow is to use an affiliate plugin such as Pretty Links or ThirstyAffiliates. Pretty Links allows you to create easy and short affiliate links which are always nofollow and also redirect with a This links redirects internally so that you can access reporting data on how many clicks are done on each link.
Sitemaps are used by search engines such as Google, Bing, and Yandex to grab the hierarchy and structure of your WordPress site as well as ensure better crawling. Are sitemaps required? No, search engines will crawl your site without it, but by creating this file it also allows you to get more reporting data about your site. We always recommend utilizing a sitemap file. The Yoast SEO plugin actually has the ability to automatically generate your sitemap file for you. Follow the steps below to enable or verify this feature. It is always good to verify that your XML sitemap file is actually getting created.
You can click on the XML Sitemap button and it will launch the file itself, generally, it is located on the root of your domain:. It should look like this below. We will go into more details further below about how to submit this file to Google and Bing for fasting indexing and crawling. Check out our deep dive into using a WordPress sitemap. Now that you have an XML sitemap file it is recommended to submit it to Google Search Console so that you can access additional data on the status of your WordPress site.
We will assume you have a Google Search Console account already, if not, check out this more in-depth post on how to submit to your site to Google. Google will now automatically crawl your sitemap file on a regular basis. Check out this in-depth tutorial on submitting your website to Bing. This is a Russian search engine, but if you have global traffic it can help!
Typically when you publish content on your WordPress site Google will determine the crawl rate at which it indexes your content. This could be anywhere from a matter of a few minutes, hours, or days. However, did you know there is a way to index your content instantly in Google and Bing? This is just a handy little trick you can use to see where you stack up against your competition in SERPs faster. However, in our tests this always works. You can do the same thing in Bing Webmaster Tools as well. Such as tweets, shares, upvote sites, etc.
The answer, unfortunately, is not black or white. However, we have seen first hand that they can temporarily affect your rankings in SERPs. We have noticed this from both Reddit and Y Combinator. After the trending stops, the rankings tend to fluctuate and the post settles down to where it actually is going to rank more long term. So what causes this to happen? Our theory is that because of the mass amount of traffic and social signals combined that Google deems this page as very relevant and so it bumps it up in SERPs.
Many SEOs will debate this, but we have seen this happen first hand quite a few times. You hit the front page or Reddit, and immediately you are ranking page one for a very competitive term. The next week, the post settles back down and your at the middle of the second page in SERPs.
This then requires you to go back and further optimize the post, build backlinks against it, etc.. Below is an example of something we wrote with decent keyword volume that skyrocketed in SERPs the very next day because we sent a lot of social traffic to it. The biggest takeaway is simply that shares, social signals, and more traffic does most likely influence your rankings so we recommend taking advantage of social media as much as you can. Here is another great article on how social signals might affect your SEO.
Keywords are still alive and well in That is why ranking matters. Remember as we mentioned before, Google is still a computer algorithm. It has to look at something to calculate rankings, and keywords are still a big part of that. And the awesome part is they only spent hours per week on it. How did they do it? They found a good niche and did strategic keyword research. There are many great tools out there to help you do keyword research. The trick is finding a good keyword with search volume while also not picking something that is too competitive.
Keywords in other languages are sometimes a lot less competitive. And it is going to be hard to rank for. If you look at SERPs, you are instantly going against huge domains with high domain authority. And guess what? The difficulty is not hard to rank for. The domains you are competing against all have low domain authority of under That is now something you could tackle. When it comes to other languages you will find a lot of search terms are simply easier to rank for. Backlinks are used by Google for passing link juice as we discussed earlier and to show that there is another relevant or important site that has similar information.
When a high domain authority site links to you, it does a lot more than people think. Brian Dean over at Backlinko analyzed over one million search results and the conclusion was that backlinks are still an important ranking factor. Generally, a good sign is seeing that the number of referring domains linking to you is on an upwards trend.
This means that over time you are getting more and more websites linking to you. The websites that had more referring domains were the ones with higher rankings. Matthew Barby also did an analysis of 1 million URLs and discovered that yes, backlinks do matter. A good tool to get an overview of your backlink profile is Ahrefs. You can see the total number of backlinks to your site, the number of referring domains, organic keywords, etc.
Another great feature is the backlink notifications. We have tried quite a few backlink tools and Ahrefs definitely takes the cake for accuracy. Below is an example of someone that linked to our Google Amp article within the last couple days. A little tip: Help share the content when people link to you. And you want higher page authority links. And never be afraid of reaching out to other bloggers and ask them to mention your outstanding post on their blog.
So what are you waiting for? Schema markup is basically an additional code that helps search engines such as Google deliver more and better data to visitors. Ever seen those stars next to a review in SERPs? Well, the stars are a result of schema markup. How much do stars actually help in SERPs? Their conclusion was that this strategy does yield higher results. You can test your website or blog post with the Google Structured Data Testing tool. Generally what you want to see is 0 errors and something come back in return.
To add schema markup to your WordPress site we recommend the free Schema plugin. This will automatically add the necessary markup. Similar to schema markup, there is also social markup. You know those thumbnails that appear on Facebook and Twitter when you share a blog post from your WordPress site? Well, those are generated using social markup. Fortunately, again the Yoast SEO plugin comes to the rescue. This plugin adds the necessary social markup for you. While it is unknown how much these affect WordPress SEO, it never hurts to let Google know just which social media profiles are connected with your brand.
You can change things like the default thumbnail that shows up when your website is shared and the type of thumbnail that Twitter uses. This is an example of the code that is automatically added for you by the Yoast SEO plugin. Facebook and Google use what they call OG tags to pull in information and Twitter uses its own meta information. It also depends on the type of site that you run. If you have a lot of evergreen content then yes, you might want to change the dates to last updated.
We actually use last updated on our blogs here at Kinsta because we spend many hours updating old content. Follow the steps below to implement this on your WordPress site. Note: this may vary depending upon your WordPress theme. First you will need to edit your single. Your blog posts should now show a last updated date instead. As you can see in this example below, we actually published this article 5 days ago.
However, we added an update to it 2 days ago. Google re-crawled it after our update and it shows as fresh in SERPs. This can help increase your CTR. Remember though, update your content. Evergreen content can be very important when it comes to WordPress SEO and long-term organic traffic. Evergreen means that it is content that is generally always relevant no matter when you read it.
Usually, when it comes to publishing evergreen content it requires the writer to occasionally update it as most industries always change slightly over time.
See some proof about the power of evergreen content. Another advantage of evergreen content is that you can share it over and over again and keep building up backlinks and social signals against it. If you have the choice of publishing evergreen content vs news, you should definitely go for the long-term play! Have you ever seen that box appear at the top of Google? That is called the Google Knowledge Graph or featured snippets. If you get this it essentially means you can rank twice for the same keyword and post in SERPs.
How do you get this? Structure your posts in an organized fashion with markup and you should be on the right path. Normally with SEO you want to get backlinks from other people as this helps build up your domain and page authority by passing link juice. However, this strategy can also be reverse engineered to hurt your website.
This is why you should be monitoring your backlink profile. That is the only way you will know that no negative SEO is happening against your business. Check out this one instance where a business was attacked and the very next morning woke up with over , bad backlinks against them, all with viagra and pharmacy terms.
It took over 2 years to clean up the mess. That is how bad negative SEO can get. So if this does happen to you, Google has what they call the Disavow tool. This allows you to create a list of domains that you want Google to ignore. So at least there is a way to protect yourself. Check out our in-depth post on how we cleaned up a negative SEO attack on Kinsta.
Another tip is to claim all of your social media profiles ASAP. Typically businesses should do this immediately after launching their website. Most backlinks from social media profiles are nofollow, however, they can send you a lot of traffic. Another big advantage is that social media profile pages rank very well in SERPs! So for branding this can be huge. And our LinkedIn company page ranks on the top of the 2nd page. Utilizing social media profiles are almost an instant win for your brand and require almost no effort on your part.
You can use a free tool like Namechk to see which names are available across all the social media networks. Make sure to claim all of yours today! Local SEO is a huge topic. Much more than we can cover in this post alone. These are both completely free and will help you show up in SERPs locally. This is a great way to get started and stay ahead of your local competition. One big reason to set up your Google Search Console account and submit your sitemap file as we discussed earlier is so that you can monitor the index status of your images in Google Image Search.
Traffic from images can actually add up to quite a bit over time so it is important to verify that your images are getting indexed. You also want to ensure that your images still index with Google when moving to a CDN. For users of the Yoast SEO plugin , you will want to add the following code to the bottom of your functions. Replace of course the domain and CDN domain with your own. You can always check this yourself in Google Search Console. Whenever you upload an image and insert the normal way it creates a separate WordPress attachment page on which the image resides on. If someone hits an image attachment page all they will see is the image, and not the content that is on the post.
This will most likely result in them leaving immediately simply causing your bounce rate to go up. Adding additional languages to your site can be a huge game changer when it comes to WordPress SEO and traffic.
SEO Made Simple: A Step-by-Step Guide
In the following example, these tags basically tell Google that the English version is the original and that this is a secondary version only in Spanish. Remember, no automatic translation tool will ever beat having an actual person translate it for you. We recommend hiring a native speaker or using a translation service. Google announced way back in that it does affect your rankings. Page speed matters to Google, and you know why? It is because page speed matters to visitors! Here are a couple stats for you:. A couple ways you can easily fix this is to, first of all, use a fast managed WordPress host such as Kinsta, implement a CDN , and optimize your site accordingly.
Nobody likes broken links and neither does Google. There are a couple ways you can fix broken links on your WordPress site. The first is to simply to check in Google Search Console. This is yet another reason why you should be using it. You can then click on each error and see where the broken link is located. If you want to scan your site for broken links it is better to do a one time scan with a free online tool like Online Broken Link Checker or use a site audit tool as we will go into more below.
There are great free and premium tools out there to help you. SeoSiteCheckup is a great free tool that has over 50 checks to let you know how you are doing. It checks for Googlebot access, mobile usability, security, accessibility, pagespeed, etc. While these tools are pretty basic, they can be a good way to get started. This is a huge change in how Google is going to be indexing content.
It means that mobile is now more important than ever. Another option is to implement Google AMP , which is an open framework which allows websites to build light-weight webpages. However, AMP is not for everyone, make sure you take a look at our AMP case study and why we removed it from our site. Always make sure to check Google Analytics to see how much traffic your site is getting from mobile devices. This will help you determine how much priority you should place on this.
This is optional but indexing categories in Google can also increase the relevancy of your content to boost page rank and increase your traffic and improve your WordPress SEO. Follow the steps below to index your categories and show it on your site. This will vary based upon your current theme. One of the very first things you should do is link your Google Analytics account with your Google Search Console account. Under property settings for your domain click into Search Console Settings and it will walk you through the process of linking them up.
This will then add an additional section to your Google Analytics account which will allow you to see search queries and your best landing pages. This is traffic that comes from Google, Bing, Yahoo, etc. And last but not least we recommend tracking your keyword rankings. If you spend time optimizing your posts then you also need to monitor their progress long-term.
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A great strategy that we have had success with is to monitor your keywords that are at the very top of the 2nd page on Google. Spend some time on those, add content, add images, build backlinks, etc. And before you know it, that content is now on the 1st page! We highly recommend AccuRanker. It is a great tool, with awesome developers. When it comes to SEO, there is both on-page and off-page optimizations that can be done. We shared with you some of each above, all of which are very important.
It definitely can be overwhelming if you are just starting out, especially because not everything with SEO is black and white. Hopefully, the checklist and tips above help get you further along! Did we miss any important tips or perhaps you have questions? If so, let us know below. Thanks Tareque! Glad you enjoyed it.
I will be constantly updating it so make sure to bookmark it :. What a killer work! Great point David, but I only partly agree with this theory. If everyone is linking out only to high authority sites which already have plenty of backlinks, and these high authority sites keep getting even more authority because of this, how will the bloggers linking out ever be able to rank on competitive keywords?
If someone has just written a post and they are looking for other content to link out to, the first place to look is often Google search.
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- Top 100 Amazon searches in the World (as of May 12222)?
And the results are already high authority. You should be linking to whatever is relevant to that article. Anything which supplements the article should go in as a link. Re Google — always be aware that Google is using many techniques to determine what the best content for a given query is. Including a lot of actual user engagement and feedback.
About meta tag keyword if site is for the Russian or Chines market both Yandex and Buido look at keyword meta tag. Thanks for pointing out that meta keywords are both still used by Yandex and Baidu. I have updated the post above as that is important to know, especially if your site relies on them for a majority of your traffic. Great post! Very informative and helpful Brian. Thank you again.! This is amazing!! What do you think about French content? Or do I have to switch to English? Thank you. Hey Stephanie, sometimes having awesome content in other languages such as French can be an advantage since English is very competitive.
Awesome article, but I want know adding meta index to categories pages can cause duplicate content according to semrush should we add index on category pages. Great question! Came here from a facebook ad expecting to see some clickbaity landing page with a free report subscription thingy. Thanks Miguel! Ya we hate clickbaity content. We feel that we can actually help people while marketing at the same time. This is misleading.
Hey Matthew, thanks for the heads up. I have updated the above article now as Google has changed their wording slightly in the last few months. I have done this thousands of times over dozens of sites over the years, and it is always instant indexing. I have even updated content on a post, re-crawled it and seen the new position instantly. However, all the sites I have done this on all have very similiar setups, all load very fast, use the same sitemap structures, similiar robots. So I added a note about that above, because you are correct, this might not work for everyone. Really Awesome Brian.
Really great post. You can also try another free tool for seo analysis of site under single report page — zigstat. Actively commenting and being on a conversation with some cool topics always helps in building good backlinks.. Definitely agree William. Regularly commenting with high-quality answers should be a regular practice. I love the way it takes care of everything related to SEO for your blog. And the regular updates that comes with more features is another great thing about the plugin.
Hi, there. So, you can see some winners in my experience. I hope it also will be useful for every seo master. SEO difficulty and top 10 google results for keyword. Easy usability. Possibility to download all results. One of the biggest list of countries and languages for targeting. Opportunity to use negative keywords. Great deepness of parsing and as a result — the biggest list of long-tail suggestions.
Opportunity to use alphabets, numbers, questions, prepositions in parsing. Great opportunities in sorting and filtering. Search volume and CPC in Adwords are including in tool. Hello, Neat post. The reason this matters is because of 5 and That tag is indeed very important. We need to work to use the proper terminology to help keep things clear. First of all, thank you for contributing to the conversation. You are spot on when it comes to referencing title text and alt text.
Even the best of us sometimes let the wrong terms slip. Sometimes a bad habit of the internet throwing all these terms around so loosely : I have updated sections 9 and 10 above with the correct terminology. Think outside the box.
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Are you sure about indexing category pages. I read on a lot of SEO forums to noindex category and tag pages. Currently I have set it to noindex. Should I index? Somebody please share some thoughts on this. Hi, It really depends on the quality of your category page. If you spend some time and add a useful description and content to the top of your category page, then I would index it.
For example, in regards to SEO, if Google releases an algorithm update tomorrow that causes my website to plummet in ranking, it might take me days, weeks, maybe even months to recover depending on what changed. By having an omni-channel approach, even though I may have lost organic traffic, I can rely on other channels to perform for me. An omni-channel approach to marketing is key to success in marketing localseo Click To Tweet. Tip 10 is all about managing and automating your efforts.
21 Actionable SEO Techniques That Work GREAT in
Google Analytics. Google Analytics is a must have for any website. Google Search Console. Google Search. Believe it or not, Google is one of the best tools for keyword research. You can use Google to provide information about other things users are searching for, other questions people ask, and it of course allows you to see who your competition is for a given keyword. Keywords Everywhere. Keywords everywhere has search analytics for over 20 different search engines. I use this literally all the time as I conduct keyword research.
AnswerThePublic is a tool that creates visualization of how people are searching for a keyword. This tool works best when paid for but they offer a great free version as well. Neil is a leader in content marketing and ranking 1 in Google. UberSuggest is all about helping you conduct in depth keyword research for FREE by pulling in data from search engines directly. Local SEO checklist is a free tool that offers over 40 different recommendations for optimizing your local SEO performance. This plugin is packed full of features like a keyword density checker, live recommendations to improve each of your pages, easy to setup social cards, and easy to use schema markup.
Moz Local. Moz local is the best local citation and directory management tool out there, period. You can manage your local business listings, make sure your listings are accurate, manage duplicate listings, along with submitting your business information to the largest data aggregators. SEMRush is one of the most popular tools for marketing out there. SEMRush was actually the very first tool I invested in as a marketer.
Local SEO, more than anything, is about crafting the most helpful and usable information in your industry. A lot of SEO is simply execution. The bottom line is simple: why pay for traffic when you can earn it? Why pay for traffic when you can earn it? As always, I hope you found our complete guide to local SEO strategy in to be useful.
Join the conversation and comment below to let me know what your thoughts are along with any questions you may have. Get your copy of the local SEO strategy guide for Thanks for reading! I'm dedicated to teaching the world about how to craft the highest quality traffic and convert it. I strive to teach about the importance of balance between design, functionality, and technicality.
Let's connect in the comments! Save my name, email, and website in this browser for the next time I comment. Download the free ebook Download Now. Why does this happen? Why Ranking on Page 1 of Google Matters. Local businesses with the highest review rating received more clicks than businesses without review score. Enter your physical address completely.
Be sure not to add any keywords or change your name from your NAP. Google discourages the use of toll-free numbers in their local listings. Be sure to use a local number and never toll-free. If you have multiple locations, make sure each of them has their own local number. If you have multiple locations or service multiple areas, link each location GMB account to the page for that location on your website.
Top Searches on Amazon (as of May 12222)
Add categories that fit your business. If your products or services vary by location, make sure your GMB page for that location reflects its proper services. Add pictures to your GMB page. Tips for Building Effective Local Citations. If you have multiple locations make sure to list every location when adding your business to a new local directory. Never use PO boxes in your business listings. If there are currently PO boxes listed in current citations, update them to a physical address that perfectly matches your GMB listing.
Standardize use of abbreviations Blvd. Blvd vs. Remove any duplicate listings and update any listings without proper information. There may be small directories specific to your location. A simple search for local business directories in your area should result in a few of them. Local business reviews matter! Tip 3: Collect and Monitor Reviews.
Managing reviews as part of your local SEO strategy can get tedious so here a few tools to help automate the process: Revie w s. But what does that mean, exactly? The URL is legible and not full of random keywords, numbers, or letters. Meta description should be between characters. Target keyword should appear once in the title, URL, and meta description Make sure your meta description is clear and calls for action from the user. Make sure each page its own unique meta description and title.
This will give you more of your pages to link to. Use anchor text rather than direct links when linking to another page. Avoid linking to your homepage and contact us page. Only link to your contact us page where absolutely necessary. Make sure your links are relevant. Keep your internal links to a reasonable number.
Make it feel organic. Attend and sponsor local events to list your business on other sites Work with the local press to talk about your business. This can be in the form of blogs, radio segments, Podcasts, or video segments. Links from news websites are typically extremely valuable because of the authority they have. Share your content with other bloggers in your industry to get links back to your site. Tips for Winning at Social Media.
Tip Use Tools to Monitor and Automate. Google Search Believe it or not, Google is one of the best tools for keyword research. AnswerThePublic AnswerThePublic is a tool that creates visualization of how people are searching for a keyword. Recommended Articles for You.
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