Data Mining and Market Intelligence for Optimal Marketing Returns

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Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. Delve into your data for the key to success Data mining is quickly becoming integral to creating A practical roadmap for database upgrade, migration, and transformation This Oracle Press guide provides best practices for migrating between different operating systems and platforms, transforming existing databases to use different storage or enterprise systems, and upgrading databases from one release to the next.

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Data mining and market intelligence for optimal marketing returns

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United States and many other countries See details. For additional information, see the Global Shipping Program terms and conditions - opens in a new window or tab This amount includes applicable customs duties, taxes, brokerage and other fees. A practical project of the techniques required for the extraction, transformation and loading of data in preparation for mining. A written report on the range, purpose and efficacy of data mining tools currently available to marketeers.

Students are required to use a data mining tool to carry out exploratory analysis of a data set.

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Coursework Only This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination. Reassessment Description Students will be required to resubmit practical materials as specified by the examiner. These materials will be designed to address weaknesses identified during the semester.

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