11-12-2013 TECH Stocks Buy-Sell-Hold Ratings (Buy-Sell-Hold+ Stocks iPhone App)

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This selection may be made depending on current wireless signal conditions. For purposes of illustration and without limitation, if the mobile device is on a high speed data network such as EV-DO, HSDPA, Wi-MAX, Technologies operating in the MHz Spectrum, or Wi-Fi, the device may elect to stream location information and possibly send a relatively large data packet of previously recorded location information.

If the device is on a slower speed data network, then the location information may be sent less periodically and more detailed records kept in internal memory on the phone that are sent to a remote server when a higher speed data connection is available. In some forms of the invention, location information describing the perimeters of business locations are sent to the mobile device and the mobile device communicates with the server if the location of the mobile device is located within the perimeter of the business location.

In other forms of the invention, the location information of the mobile device is sent to the system and compared with information describing the perimeters of business locations.


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Alternatively, the business locations may be defined by a point and radius, or mathematical formula. This is exemplary and is not intended to limit the scope of the invention. As shown and described, a person having ordinary skill in the art is able to implement the invention in any number of varying forms. The software that provides these methods runs on any mobile device or it may also run on a general purpose computer. The software that runs on the device may run in the background e. In order to protect the user's privacy, any of the real time and recorded location information reporting may be disabled or selectively enabled by the user of the mobile device.

For purposes of illustration and without limitation, a user may elect to only have their mobile device send periodic requests to retrieve location based content without sending current location information. The mobile device collects location information over time and either sends the raw data at a later time; or, the data is processed into a list of traveled routes and visited locations. Thus, the mobile device does not necessarily send current location information. A user profile or information to identify a user profile stored on a remote server may also be transmitted to associate the location information with a particular user.

Then, a data set is returned containing location based content tailored to the interests or current needs of the user. In some forms of the invention, the mobile device receives information that describes the geographic locations of businesses. The mobile device may only report when the location of the mobile device corresponds to the geographic location of a business. For purposes of illustration and without limitation, the mobile device may contain information that describes the perimeters of many different business locations. When the location of the mobile device is determined to be within the location of one of the many businesses, then the device will record that it was located within one of the business locations and communicate that information to a remote server.

This information may be anonomyzed or otherwise obfuscated as to decrease privacy concerns. Alternatively, a user may disable all location reporting features as previously described. Location information and the areas in which the user typically travels may be gleaned from user searches for businesses within a specific geographic location, user requests driving directions, and other search habits of the user. Location information pertaining to the user may also be gleaned based upon transaction information obtained from payment processing companies, or by analyzing the phone numbers of various business locations dialed by the user.

In one form of the invention, the location information stored is analyzed to determine the types of businesses that the user of the mobile device typically visits, or visited. The stored location information stored in is compared to a database of business information and locations in order to determine specific businesses, or types of businesses frequented by the user of the mobile device.

The information may be stored and analyzed in any portion of the system. For purposes of illustration and without limitation, in various forms of the invention, the information may be stored in the mobile device and analyzed on the mobile device providing maximum privacy; the information may be stored on a server remote from the mobile device and analyzed on the server remote from the mobile device; the information may be stored on the mobile device and analyzed on the remote server; or the information may be stored on the remote server and analyzed on the mobile device.

This may be done in one of several ways. Some location data corresponds to locations outside of the business location , and other data corresponds to locations inside of the business location It may be determined that a user was at a particular business location when the data corresponds to locations inside of the business location The altitude data may also be analyzed to determine which floor of a multi-story building the user of the mobile device was located in. The altitude data may be obtained from a pressure sensor, GPS receiver , or any other location determining hardware.

Alternatively, referring to FIG. In alternative forms of the invention, information is sent to the mobile device describing the location and a radius, or a perimeter, of businesses in a certain geographic area. When the user is within the areas defined by the data sent to the mobile device, then the mobile device reports the location of the device to a remote portion of the system or records the location of the device to a local portion of the system.

Alternatively, the mobile device only reports that it is located at the particular business. The mobile device may also report other information such as the time spent at the business location. If the system is not able to determine the specific business, such as in the case where many businesses are in close proximity, at least one of several actions may be taken depending on the form of the invention. The user then generates location data corresponding to locations outside of the business locations , does not enter the perimeter of the second business location and enters the perimeter of a third business location but generates ambiguous location data that is near the perimeters of the third business location and the perimeter of the fourth business location Determination of the business visited in conjunction with the ambiguous location data is attempted.

The menu may only show options for the businesses where there is uncertainty if the user visited the particular location; for purposes of illustration and without limitation, referring to FIG. Furthermore, the menu may contain any type of input field including checkboxes or radio buttons.

The user may select all businesses that they visited or may only select one business.

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In some forms of the invention, a map is presented to the user and the user is asked to touch the business locations visited or otherwise indicate the business visited using a marker, pen, drag and drop icon, or any other indicator. Alternatively, location data may be analyzed over time and determine the most likely business visited based upon several data points. For purposes of illustration and without limitation, the ambiguous location data may be averaged e. In some forms of the invention the website or payment systems of the store communicate with the mobile device.

The website or payment system data is associated with the location data to determine the store and the store location that the user is visiting. In preferred forms of the invention, speed data is incorporated into the analysis. It may be determined that a user of a mobile device was at a particular business location if, in addition to the reported location of the device, the speed of the mobile device was below a threshold level.

For purposes of illustration and without limitation, if a user walks through a store quickly, or drives past a store, it is not erroneously assumed that the user visited the particular business location. Additionally, before assuming a user is visiting a certain business location, a time requirement may be incorporated into the analysis.

Before a determination is made as to whether the device is, or was, present at a business location it may be determined how long the device was present at the business location. For purposes of illustration and without limitation, in some instances people quickly pass through a store to get to another area of a shopping center.

The geographic location and optional speed requirements previously discussed are imposed. Furthermore, one or both of these conditions may be required to persist for a threshold period of time. This time may be the amount of time that a typical visitor spends at the particular business location. This helps insure that someone who walks by a business or through a business is able to be distinguished from someone that actually visits a business location.

These methods and associated systems may be used to determine the specific businesses or types of businesses a user of a mobile device visits. Location data point and the associated velocity vector at an angle indicate that the user is turning on to another major road. Location data points and the associated velocity vectors representing the relatively high rate of speed allow determination of the user is travelling on a major road Location data point and the associated velocity vector at an angle allows the determination that the user is turning into a shopping center.

Location data points and the associated vectors representing a slower velocity allow the determination that the user is driving in a parking lot Location data points and the associated vectors representing a very slow velocity may be used to determine that the user is walking to the store A location data point within the perimeter of the business location may be used to determine that the user of the mobile device visited the particular business location. The time spent by the user at the particular business location may be determined by calculating the time difference in time between the first data point and the last data point within the perimeter of the business location Alternatively, the device may record the time from when the device first senses it is within the perimeter of the business location to when the device senses it has gone outside of the perimeter of the business location In some forms of the invention, the location information stored is analyzed to determine the routes along which, or the areas in which, the user of the mobile device typically travels.

The stored location information stored is compared to a database of map information e. Driving direction queries that the user of the mobile device has submitted may also be analyzed to determine rotes or areas that the user of the mobile device typically travels. This is useful in many applications including but not limited to predictive navigation. The current, or most recent, data set is compared to at least one previously received data set.

The system is able to determine the routes taken by the user when the user previously produced a similar data set. The system is then able to determine the anticipated route that the user is taking, the apparent destination, or a list of apparent destinations so that the user does not have to key in their destination each time they use the navigation system. Location data points and the associated vectors representing the relatively high velocity may be used to determine that the user is traveling on a major road Based on the determination that the user of the mobile device is traveling on the major road and analyzing historical location data associated with the user, it may be determined that the user is going to turn left at the next major road and take anticipated route Based upon this determination, targeted content may be sent for one or more businesses along the anticipated route to the user of the mobile device.

Location data point and the associated velocity vector at an angle allows the determination that the user is turning on to another major road.

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At this point, the anticipated route is reevaluated to determine if it has changed. Location data points and the associated velocity vectors representing the relatively high rate of speed allow the system to determine the points correspond to the user traveling on a major road At some point, targeted content for the business location is displayed on the mobile device. The user of the mobile device may not see the content because the user is not looking at the device, the user may see the content and ignore it, the user may see the content and perform an action on the content through the user interface, the user may see the content, and not perform any action on the content through the user interface but then proceed to the location indicated by the content.

Location data point and the associated velocity vector at an angle may be used to determine that the user is turning into a shopping center. Location data points and the associated vectors representing a slower velocity may be used to determine that the user is driving in a parking lot Location data points and the associated vectors representing a very slow velocity may be used to determine that the user is walking to the store.

Location data points within the perimeter of the business location may be used to determine that the user of the mobile device visited the particular business location after the targeted content was displayed on the user's mobile device. Furthermore, with an integrated payment system, the amounts of any transactions completed by the user of the mobile device are known.

If targeted content was displayed to the user, then this information is associated with the targeted content so that the business owner is able to determine the effectiveness of their targeted content. The anticipated route may be determined based on several factors including but not limited to: the month or season, the day of the week, or the time of the day.

For purposes of illustration and without limitation, referring to FIG. Alternatively, the most likely destination may be automatically selected based upon the habits of the user. These features of the grocery store may be taken into account when recommending or pushing advertisements to the user. If the user goes to a doctor's office an advertisement for the Safeway may be presented to the user. Alternatively, an advertisement for another pharmacy that is more convenient to the user may be presented to the user. Other business locations may include movie theaters, restaurants, airports, subway stations, bus stations, optometrists, cobblers, tailors, or other services that may be taken into account when determining advertisements to send or the anticipated route of the user.

The current location information is used in order to predict the current path by comparing the current location information associated with the mobile device to past location information associated with the mobile device. It may be determined the paths that the user has traveled on when their mobile device previously reported similar location data.

The search of past location information may be further narrowed to produce more accurate predictions by filtering for routes taken on similar days e. Next, the historical location data associated with the device is searched to recall routes previously taken when the device produced similar data at a similar day of the week at action The routes taken are stored in a weighted list at action The historical location data associated with the device is searched to recall routes previously taken when the device produced similar data at any time at action The weighted lists are then combined to produce a set of results.

Based on these results, it may be determined the route the user is most likely taking at action Alternatively, the user may be presented with a list of likely destinations at action In some forms of the invention, the anticipated route or destination information is referenced against a database of targeted content that includes business locations and information in order to determine if there is any content of interest to the user of the mobile device along the anticipated route If there is appropriate targeted content, this information is sent to the mobile device in order to inform the user of the mobile device of business and events of interest that are easily accessible from their current route.

For purposes of illustration and without limitation, referring again to FIG.


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  • A user is more likely to respond to content that is easily accessible than if they have to go out of their way; therefore, targeted content on the right hand side of the road in the United States may be given preference to content on the left hand side of the road when targeted content is sent to the user, or when the content is displayed on the mobile device. For purposes of illustration and without limitation, targeted content for Office Max may only be displayed when the user is driving South on Hayden Road , or may be displayed when the user is driving North on Hayden Road as long as there is not a relevant advertisement associated with a business on the right hand side of the road.

    In alternative forms of the invention, these distinctions are not made. In some forms of the invention, the system is able to determine the user's mode of transportation. The mode of transportation may be walking, jogging, biking, riding a motorcycle, driving a car, air travel, or any other mode of transportation. The mode of transportation impacts the ability of the user to access certain locations and the ability to obtain certain types of goods and services e.

    Thus, the mode of transportation of the user will determine the types of advertisements that are likely to be effective. The mode of transportation of the user may be determined based upon the speed of the user and may also take into account additional information based upon searches of the user, a user profile, or other information associated with the user.

    In forms of the system integrated with payment systems, the average purchase price of gasoline may be used to indicate of the user primarily drives a car or motorcycle. Whether the user is driving or walking may also be determined based on location data. For purposes of illustration and without limitation, if the system sees that the user is moving at about 2 mph on a roadway it may be assumed or otherwise determined that the user is driving; however, if the user is moving at about 2 mph in a downtown area or shopping center then it may be assumed or otherwise determined that the user is walking.

    Recently obtained location and speed data may also be analyzed in making this determination. For purposes of illustration and without limitation, if the user is moving at about 2 mph on a roadway but has previously been traveling at about 40 mph on the roadway, it is assumed or otherwise determined that the user is driving; however, if the user has consistently been moving at about 2 mph on the roadway, it is assumed or otherwise determined that the user is walking down the roadway. Information pertaining to the elevation of the user may also be used to determine the user's mode of transportation.

    If the elevation data suggests that the user is very high above the ground level, it may be determined that the user is in an aircraft and unable to respond to advertisements, or that an advertisements associated with businesses at the destination airport should be displayed. The destination airport may be gleaned from public flight information by matching up the current location of the user with the current location of airlines, or the typical flight paths of airlines.

    Alternatively, the user's ticket purchase may be known or accessible by the system and thus enable the determination of the destination airport. They elevation and location data may also suggest that the user is on a specific floor of a shopping mall, or driving on an elevated controlled access roadway.

    For purposes of illustration and without limitation, the system is able to determine whether a user is walking around a shopping area based upon the speed of the user. In some forms of the invention, the behavior of the targeted content displayed to the user is adjusted based upon the determination of whether the user is walking or driving. If the user is walking, the location of the targeted advertisements relative to the side of the path the user is travelling on is either given less weight, more weight, or no weight at all.

    Furthermore, the type of targeted content that is sent to the user may be adjusted so that it contains more information or the frequency new advertisements are sent and the duration of display of targeted content. The frequency of data collection or reporting from the device may be increased as well because a user walking around a shopping mall is able to change paths frequently and with ease.

    If it is determined that the user is on a controlled access road, movie theater, restaurant, or other areas where the user is unlikely to respond to targeted content, then the frequency of data collection may be reduced. Content is sent to a mobile device based upon at least either current location information, historical location information, or anticipated location information. The likely or anticipated route that the user of the mobile device is currently taking may be based upon their current location information and the historical location information.

    Based upon this information, targeted content is sent to the user. The targeted content is any type of information including but not limited to advertisements, traffic information, danger warnings, or any other type of information that pertains to a geographic location. For purposes of illustration and without limitation, it may be determined a user is travelling into the downtown area of a city along a specific route, advertisements associated with establishments of interest along the route, traffic information about construction and accidents along the route, and information about fires, hostage situations, or other dangers, are sent to the mobile device.

    For purposes of further illustration and without limitation, the location of a mobile device is reported to be on Dorsey and 8th Street in Tempe, Ariz. This information is compared with historical location information associated with the user and the system determines that the anticipated route is: 1 north on Dorsey to University; 2 east on University to McClintock; 3 north on McClintock until it turns into Hayden; 4 north on Hayden until Chaparral; 5 east on Chaparral for one-tenth of one mile; and 6 destination is Safeway Grocery store.

    Alternate anticipated routes or alternate possible routes may be determined.

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    It may be determined that the particular user had previously taken the route: 1 north on Dorsey to University; 2 east on University to the AZ freeway access road; 3 north on the access road and enter AZ at Rio Salado; 4 exit AZ at Chaparral; 5 east on Chaparral until one-tenth of one mile past McClintock; and 6 destination is Safeway Grocery store. On one particular day, there may be construction on McClintock due to a broken water line under the road and therefore heavy traffic; the AZ is under construction and the Rio Salado entrance is closed.

    Notifications of these traffic events may be sent to the user once it is determined that they are likely to proceed into these areas. Alternate routes may also be suggested that are free of problems. One alternate route may be calculated down Scottsdale Road; however, there are traffic issues on Scottsdale Road due to a fire at a business along the road.

    The user may then obtain a notification of a suggested route from Tempe into Mesa and down Alma School Road through the Indian Reservation to Indian School Road, then west to McClintock where the user can get back onto their preferred route to their destination while avoiding all of the traffic congestion. The targeted content may be sent to the mobile device by way of any protocol whether currently existing or yet to be created via any wireless communication method.

    In some forms of the invention, guidance information is determined and provided to the user based upon the likely destinations of the user of the mobile device. Route guidance information is provided for the most likely destination based upon the location information associated with the user of the mobile device, or associated with the mobile device. Alternatively, the user may be provided with a list of likely destinations that the user is able to select from to receive driving directions from their current location.

    Furthermore, the guidance information provided may be based upon current traffic conditions, user preferences, or other road hazards and dangers along the possible routes that may be provided. In the forms of the invention where the mobile device is also a navigation system, it may be determined a likely route based upon a tentative route that is input into the mobile device. Often users of navigation systems prefer routes that differ from the routes proposed by the navigation system. This may be out of personal preference, known speed trap locations, or current traffic conditions.

    The user simply ignores the route proposed by the navigation system and continues driving while the navigation system recalculates the route. Furthermore, the preferred route of a user may change depending on the time of the day. A proposed route is obtained from the navigation system and returns a likely route based upon past data sets and other preferences of the user.

    For purposes of illustration and without limitation, a user requests directions from downtown Tempe, Ariz. A typical navigation system calculates a route down Rural Road until it turns into Scottsdale Road. The user of the mobile device rarely goes down Rural Road to Scottsdale Road due to numerous speed traps along that route. The system of the present invention determines that the user prefers to avoid the stretch of road from downtown Tempe to Scottsdale Road along Rural Road and provides an alternate route for that leg of the trip from downtown Tempe to downtown Scottsdale.

    In some forms of the invention, the user preferences for specific routes may be determined if the user modifies the route on their mobile device or on a computer using an account associated with their mobile device. For instance, if they request driving directions and then modify the route by clicking and dragging to move the path from one road to another road, this route is classified as a user preferred route.

    The likely route or destination information may be compared to a database of targeted content that includes business locations and information in order to determine if there is any content of interest to the user of the mobile device along the anticipated route. If there is appropriate targeted content, this information is sent to the mobile device in order to inform the user of the mobile device of business and events of interest that are easily accessible from the route.

    When an updated data set is obtained by the system, the system determines a targeted content set to be sent to the user. For purposes of illustration and without limitation, with reference to FIG. Then, the anticipated route is determined at action Next, it is determined whether the anticipated route has changed since a previous iteration of the method at action If the anticipated route has changed, then a new targeted content for the user based upon the new anticipated route is compiled at action Next, the updated content is transmitted to the mobile device at action Finally, the display is updated at action to reflect the new targeted content stored in the device.

    If it is determined that the anticipated route has not changed at action , then the display is updated at action For an additional example reference to FIG. The process is initiated at action with location data. It is determined whether the location data is significantly different than the previous location data at action In determining whether the data is significantly different at action , whether there has been a large time gap between receipt of the current and previous data set, or whether location and speed, and heading data that indicates the user is no longer on the likely course of travel or anticipated route may be analyzed.

    If the data is determined to be significantly different, the apparent route is determined at action Then, new targeted content for the user is compiled based upon the new anticipated route at action Next, updated content is transmitted to the mobile device at action Finally, the display is updated at action If it is determined that the location data is not significantly different at action , then the display is updated at action For yet another illustration without limitation, refer to FIG.

    A route is presented to the method at action Then, it is determined if the route is different than the last route that was presented, or if the last route is outdated e. If the route is different than the previously presented route or if the previously presented route is very old, then content of interest to the user is located along the presented route at action The content is sent to the mobile device at action The data sent from the phone containing location information may be further analyzed to determine various aspects of the data set that is sent to the phone including but not limited to the behavior of the targeted content.

    Based upon the data set, it is determined whether the user of the mobile device is stationary or moving. Based upon the speed of the user, it may further be determined whether the user is in a car, walking, or stationary. The mobile device may behave differently or targeted content may be delivered to the user based upon their speed. If the user is moving slowly, many elements of targeted content associated with the nearby area are sent to the mobile device or retrieved from the memory of the mobile device.

    If the user is moving faster For purposes of illustration and without limitation, if they are in a car, on a motorcycle, on a high speed train, etc. This allows the mobile device to display the most relevant content to the user of the mobile device while allowing the content to be displayed a sufficient amount of time so that the user is able to see and react to the content before the content is replaced with more relevant information based upon updated location information available to the mobile device.

    Content is replaced when it is no longer convenient for the user to respond to or when it has been displayed for a given period of time without a user response. For purposes of illustration and without limitation, when a user is driving down a road and an advertisement is displayed to a user for a particular business location, once the user passes the entrance to the complex where the business is located the advertisement may be replaced on the screen of the mobile device.


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    When the user is walking around a shopping center and an advertisement is displayed for a time sufficient for the user to see and respond to the advertisement e. In some forms of the invention, a user's favorite businesses and attractions are determined. For purposes of illustration and without limitation, these locations may be determined by analyzing the location information to determine the frequency with which the user of the mobile device visits particular businesses or particular types of businesses; the amount of time spent at the business location; by reference to positive or negative or numerical ratings the user associates with particular businesses or business types such ratings can be entered via a menu on a mobile device or through an application or webpage associated with the user's profile.

    The ratings are positive or negative such as thumbs up and thumb down but may also be numerical such as a rating one through five. In some forms of the invention, advertisements and search results are returned based upon at least a likely course of travel.

    For purposes of illustration and without limitation, if it is determined that the user is on a specified path, then the top search results returned are relevant results along the current path. Other results that are returned are relevant results along other paths that the user is known to have previously taken. Furthermore, results associated with relevant locations that are slightly off of the known paths of the user are returned as top search results. In determining the top search results or in configuring the information displayed on the screen, the hours of operation of the businesses may be considered.

    For purposes of illustration and without limitation, if the user is driving down a road at PM and performs a search either at a stop light or via a voice command while moving , the top results are relevant businesses along the path that are currently open as determined by known hours of operation that are posted on the internet or stored in a database. Therefore, businesses that close at PM are not included in the top results, or if they are included in the top results they are near the bottom of the top results or otherwise weighted appropriately e. Furthermore, hours of operation are taken into consideration when sending targeted content to a mobile device so that a user is not directed to a business location before or after business hours.

    In some instances, the user of a mobile device desires to see a map or listing of businesses of interest to them located around them. For purposes of illustration and without limitation, on a business trip, a user of a mobile device may not know where their favorite businesses, or similar businesses, are located in relation to their hotel. Furthermore, the system does not have a database of routes available to base targeted advertisements or other information off of for the user because the user has not interacted with businesses in the new location. The system is able to provide a user with a map view, or listing, of the user's favorite businesses in relation to any given location.

    Results of similar business establishments may be provided that are more convenient to access from the current location of the user. Furthermore, advertisements targeted to tourists or travelers as opposed to advertisements targeted to residents and commuters may be provided.

    For purposes of illustration and without limitation, an advertisement for a furniture store may not be displayed while the user is on a business trip even though the user frequently visits furniture stores in their home city. The targeted content or advertisements are sent to the user of the mobile device and displayed on the screen of the mobile device. The targeted content is based on various factors, including at least some the following: the route that the user of the mobile device usually takes; the route that the user is currently taking e.

    In some forms of the invention, the targeted content appears on the mobile device differently in varying circumstances. In the case where the mobile device is stationary, or where the mobile device is stationary and there is no anticipated or explicitly defined route, ads or other targeted content may appear based upon the radius or based upon the current perimeter of the map view of on the mobile device. In the case where the mobile device is moving, targeted content appears based upon the location, speed, and heading of the device.

    The targeted content appears before the user reaches the location of interest along the path. The faster the mobile device is moving, the earlier the targeted content is displayed to allow the user of the mobile device sufficient time to decide whether or not to respond to the content. The content may appear based upon the side of the road on the business is on that the content relates to.

    The method is initiated at action with location, speed, and heading data from a mobile device. If the mobile device only provides location data, the speed and heading data may be calculated by taking the difference in position and time between subsequent location data points. It is then determined, based upon the speed, if the user is stationary at action If the user is stationary, then it may be determined if the user is at a business location indicated by targeted content previously sent to the user's mobile device at action If the user is at the location, then the duration of the visit is recorded at action If the user is not at the business location, the user's location is recorded at action and it the business the user is currently located at, if any, is determined at action If the user is not stationary, it may be determined if the user is walking based upon speed data at action If the user is walking, then targeted content is transmitted for business locations of interest to the user of the mobile device to the mobile device at action Then, the content is displayed on the mobile device at action The responses to the content and which content is ignored are recorded at action If the user is not walking, then it may be determined if the user is driving at action If the user is driving, then targeted content formatted for driving speeds e.

    Next, the content is displayed on the mobile device with preference given to displaying content that is coming up on the right hand side of the road at action Finally, the responses to the content and which content is ignored are recorded at action In some forms of the invention, events may be triggered based upon the location of a device. When it may be determined that its location corresponds to a specific pre-defined location, a message, targeted content, or advertisement is presented.

    In some forms of this aspect of the invention, if the user responds to the message by clicking on it to find out more information, then more detailed tracking information e. For purposes of illustration and without limitation, a user creates a shopping list on a website through their personal computer, or on their mobile device and associate the shopping list with grocery stores in general, a specific brand of grocery store, or a specific grocery store.

    When the user of the mobile device is in proximity to a grocery store or when a grocery store is along the path the user is currently traveling on or the anticipated path of the user, a notification is displayed including the shopping list or a link to the shopping list.

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    In forms of the invention interfaced with databases containing store inventories, the notification may only be displayed if the store has at least an item that is in the list. If the user responds to the notification or content then more detained information about the user's behavior such as more frequent location data may be communicated in order to provide the content producer more information so that they are able to use the information to improve subsequent customer experiences at the business location.

    In some forms of the invention, for each targeted advertisement, a location is sent to the device that triggers the advertisement to be displayed to the user wherein the advertisement is for a business located along the path the user is traveling.

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    For purposes of illustration and without limitation, information is sent to the mobile device containing points that correspond to locations where if the user is in proximity to the point, the mobile device takes an action, or manifests an intent to take an action. The action is displaying targeted content but it may also be responding with additional information, changing the behavior of the mobile device e. One, two, or more locations may be sent to the user of the mobile device. One point and radius corresponds to the location where the targeted content notification is triggered and a second point and radius corresponds to the business location associated with the targeted content.

    For purposes of illustration and without limitation, the user is traveling north along a path and comes into proximity with a first location which triggers the device to display content that directs the user to a particular business location The user proceeds to the business location and when the user's location is within the second point and radius , the mobile device records that the user visited the business location or communicates that the user visited the business location. In order to entice users to respond to targeted content, some forms of the invention provide coupons that are integrated with the targeted content.

    In some forms of this aspect of the invention, the value of the coupon is determined based on the amount of effort that a user has to exert to arrive at the business location. For purposes of illustration and without limitation, the value of a coupon associated with a business location on the left hand side of the road may be higher than the value of a coupon associated with a business location on the right hand side of the road. In the case where targeted content corresponds to a business slightly off the main path that the user is taking, a coupon with an increase value may be sent to the user.

    Depending on the form of the invention, the coupons operate in one of several ways. In one form, the coupon is a text, image, or video. The user of the mobile device simply communicates e. For purposes of illustration and without limitation, a bar code or other coded image can be displayed on the screen of a cell phone, PDA, or other mobile device and the customer or employee of the store scans the bar code. Other examples would involve multiple image codes being scanned or animated image codes.

    In another form of the invention, the image coupon contains a barcode or other optical symbol or text code that is input into the computer system of a business in order to redeem the coupon. In another form of the invention, the coupon is redeemed wirelessly. For purposes of illustration and without limitation, technologies such as Bluetooth, technologies operating on the MHz spectrum, or Wi-Fi may be used to transmit coupons between a remote server, the mobile device, a retailer, or any combination thereof. In one implementation, this is achieved by having the mobile device connect to the merchant's computer system where the coupon code is transmitted via the wireless connection.

    In another form of the invention, the coupon is redeemed via a RFID or similar chip that is present on the mobile device. The RFID number of the mobile device is associated with a list of coupons that were sent to the device and then when the RFID of the mobile device is scanned at a business location, the RFID number is matched with the coupons sent and the merchant ID number that scanned the phone to determine the value of the coupon. For purposes of illustration and without limitation, a list of RFID numbers associated with merchant ID numbers is maintained and coupon identification number or value for coupons that have been sent to the mobile phone with the particular RFID number.

    This invention may also be used with any other wireless identification number such as the Media Access Control MAC address of a Bluetooth or Wi-Fi radio, or any unique identification number. In another form of the invention, a list of advertisements sent to the mobile device is maintained and it is observed whether the location of the mobile device subsequently corresponds to a business location of targeted content that was sent to the phone.

    A payment system e. In another form of the invention, the system communicates with a payment system to apply the coupon value if the user makes a purchase at the business location within the period of time the coupon is valid. The above forms are exemplary and do not constitute an exhaustive list of all forms of this aspect of the invention. When presented with a coupon, the client either accepts the coupon by clicking on a button or other methods e.

    These various alternatives allow tracking of the customer to the business location and better enables calculation of how long the user visited the store. For purposes of illustration and without limitation, if the initial tracking frequency is one data point every minute, the tracking frequency after the targeted content is presented may change to one data point every fraction of a minute e. This allows a finer resolution in determining how long the visitor stayed within the store. In some forms of the invention, the system can be configured to ensure that there is a low speed when the device reports that it is at the business location to make sure the user is actually stopping there and not just passing through or that the data point was not recorded in error e.

    In some forms of the invention, advertisers and targeted content producers can increase the effectiveness of the targeted content when the system records and provides the responses to each of the advertisements sent to the user whether the user explicitly accepted the content, explicitly rejected the content, did not respond to the content, or saved the content to be viewed later. The user of the mobile device is not limited to receiving only the targeted content received unsolicited at the mobile device; the user of the mobile device may also initiate searches for terms of interest.

    Results are returned based upon at least the current likely course of travel. When a user initiates a search, relevant content associated with locations along the current likely route is returned. The results do not need to be limited to the current likely route; there may be a plurality of routes that are traveled by the user based upon the current position information.

    Results may be returned based upon all possible routes traveled by the user based upon their most current data set e. Additionally, a user is able to search all relevant content along all paths that they have traveled; results may be provided based upon this information. The results of any mobile search may be limited to, or preference may be given to, relevant content ahead on the likely courses of travel based upon the current data set. This returns the business locations that are most easily accessible to the user first.

    For purposes of illustration and without limitation, the user is driving north on AZ in Phoenix, Ariz. The user realizes that he needs gas and initiates a search for a gas station. The closest gas station is less than a mile away from the user of the mobile device, but it is located behind the user relative to their direction of travel. The user would need to exit the freeway at Glendale Road, make a left and then make another left turn to backtrack to the gas station. Once the user is done filling up, the user would need to get back on the freeway to continue on the route.

    The present invention analyzes the location information of the user to determine the route and return a more convenient gas station along the route of the user. It may be determined that the user is driving north on AZ and determines that the next gas station along the path the user is on is located several miles ahead on northbound AZ and located at Shea Road and 32nd Street. This determination may be made based on previous route or location information requested by the user, or may be determined absent this information simply by analyzing location information and map information.

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